Pasquesi Home and Gardens
Redesigned Website for Multiple-Location Family-Owned Business
We have designed two different websites for Pasquesi. This family-owned retailer's noteworthy dedication to high-quality products and service needed to shine in their websites. In the first iteration of the site back in 2009, it included more robust content than their previous website, to show the breadth of products they carry as well as to educate customers on gardening, including links to instructional videos and an interactive plant finder. The three main goals were to drive customers into the stores, entice them to sign up for monthly e-newsletters, and enable staff to update information using a Content Management System (CMS). After six years, their focus changed and Pasquesi wanted to emphasize new product offerings with greater visual impact, and to be able to quickly and easily update the site content themselves on a daily basis. The new website has powerful visual impact, shows their constantly changing product offerings, provides a great educational tool in the blog, and better integrates with their growing use of social media (Facebook, Twitter and Pinterest). www.pasquesi.com
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