Barry Callebaut–Van Leer
Van Leer Identity and Branding

Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products, is headquartered in Europe and does business across the globe. When they acquired Van Leer, a long-established American firm, they brought their modern corporate practices to a traditional family-run supplier. Taylor Bruce gave Van Leer a strong new identity and updated look to incorporate this new brand into the North American product mix, and developed Brand Guidelines to ensure the brand’s personality would be reinforced through consistency of use.

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