Loyola University Chicago School of Law
Viewbook for Law School
Loyola Law needed a fresh take on their primary recruitment tool, the Viewbook. We took the reigns, and completely changed the focus of this publication from a copy-heavy, detailed, explanatory piece to one that showcases the feeling of this Jesuit, service-oriented Law School. Custom photography, both staged and reportage-style, captures the feeling of the School, its enviable location in the middle of Chicago, and its people. Multiple call-outs provide an opportunity for numerous points of entry at a glance, depending on a reader’s particular interests. And testimonies from alumni give firsthand accounts answering the all-important question…“Where do you go post graduation?”
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