THE BUSINESS CHALLENGE: Your team needs access to important documents in real time. Those documents are constantly being updated and you need to be sure everyone is looking at the most current information. In addition, it is imperative that the very complex regulatory requirements outlining levels of confidentiality are adhered to with exact precision. Global Healthcare and Pharmaceutical Corporation THE BUSINESS CHALLENGE: You have difficult news to tell. You’re going to raise prices – substantially – at a time when people feel their budgets tightening. How can you soften the blow and deliver the message to your customers in a positive way? ComEd THE BUSINESS CHALLENGE: You’ve decided what you need is a hard cover, bound book with beautiful photography; a gift to inspire generosity for your marketing campaign to raise millions of dollars in capital. So, that’s what you ask for. Your designer comes back to you with something completely different. Why would they do that? (Turns out it was a perfect solution.) The Field Museum THE BUSINESS CHALLENGE: There are people out there in desperate need of help and they’re counting on you to deliver. But you can’t do it alone. How can you inspire unprecedented generosity in others at a time when everyone feels their budget tightening? Greater Chicago Food Depository THE BUSINESS CHALLENGE: You have a good, solid product to offer but it’s very similar in many aspects to a lot of others. And it’s intangible. How can you differentiate it? What will make it stand out in the crowd? Illinois State Treasurer THE BUSINESS CHALLENGE: You have a strong university with an outstanding reputation. Your alumni are recognized as some of the best in the field. Your success and reputation and theirs are interdependent. So what can you do to strengthen this partnership and help them to succeed in a very competitive marketplace? Loyola University Chicago School of Law THE BUSINESS CHALLENGE: You need to raise money. A lot of money. $205 million to be exact. How can you develop a name and a marketing strategy for a capital campaign that portrays the incredible excitement of hundreds of experts around the country working together for the betterment of your museum? Museum of Science and Industry THE BUSINESS CHALLENGE: You have a foggy idea, a possible name, a raw warehouse space and some floor plans. How can you develop marketing materials convincing enough to prove that it’s a solid idea? How can you turn your dream into a reality? NINE Group THE BUSINESS CHALLENGE: You have one shot at it. So much hangs in the balance. It’s an election. Who can you trust to deliver your message? Who will get the job done, no matter what it takes? Who will understand the subtle but critical differences in strategic criteria well enough to design materials that are spot-on for each target audience? The Strategy Group |
