01 TSG 077 Detail of graphic design for the political direct mail campaign materials for President Barak Obama, produced in partnership with The Strategy Group
02 TSG 005 Detail of graphic design for the political direct mail campaign materials for President Barak Obama, produced in partnership with The Strategy Group
03 TSG 027 Detail of graphic design for the political direct mail campaign materials for President Barak Obama, produced in partnership with The Strategy Group
04 TSG 038 Detail of graphic design for the political direct mail campaign materials for President Barak Obama, produced in partnership with The Strategy Group
05 TSG 056 Detail of graphic design for the political direct mail campaign materials for President Barak Obama, produced in partnership with The Strategy Group
06 TSG 046 Detail of graphic design for the political direct mail campaign materials for President Barak Obama, produced in partnership with The Strategy Group
07 TSG 061 Detail of graphic design for the political direct mail campaign materials for President Barak Obama, produced in partnership with The Strategy Group

THE STRATEGY GROUP

2 Campaigns. 2 Victories.

You have one shot at it. So much hangs in the balance. It’s an election. Who can you trust to deliver your message? Who will get the job done, no matter what it takes? Who will understand the subtle but critical differences in strategic criteria well enough to design materials that are spot-on for each target audience?

Overview

Taylor Bruce has partnered with The Strategy Group for more than a decade, providing support to political candidates throughout the United States. We have provided the design support to successfully implement direct mail campaign strategies that have helped a wide variety of candidates succeed, but our biggest coupe was working on the campaigns for President Barack Obama, from his successful run for the Senate to his history-making run for the White House.

The Process

The political process is like no other. It’s a communication marathon, where you have to give it your all because coming in second means nothing. You’re in it to win it. Your team must be stellar and uncompromising. Their commitment, 200%.

The precise communication strategies for specific target audiences are subtle yet critical. The smallest detail can make all the difference in the world and draw in or alienate your target audience. And they can change in an instant. With a constant eye on the current climate, the messaging could change at any moment, so flexibility and efficiency are the name of the game. The deadlines are set in stone, the situation is constantly in flux, and you have to be sure that you get it right the first time, every time. Our unwavering commitment in just one of the many reasons The Strategy Group has relied on Taylor Bruce to deliver winning results.

The Big Win

We are committed to helping our client succeed, and we have adapted to their changing needs over the years like a chameleon. We can turn on a dime and switch design direction in a moments notice, and many years we work double shifts during the campaign season in order to meet scheduling requirements. We do whatever it takes.

And in the end, it’s all worth it as we celebrate the opportunities we’ve had to participate in the making of history. Our most notable win to date was in 2009. As the world watched President Obama’s inauguration, we watched with the knowledge that through our commitment, having worked on his campaigns since his initial run for the US Senate in 2002, we too had helped to make that historic moment possible.