AKPD Message and Media The firm that led the creation and execution of President Barack Obama’s campaign message and media turned to Taylor Bruce when they needed a fresh, modern look for their own firm. The dawn of a new era in political campaigning had arrived, with AKPD at the forefront. Their new identity needed to reflect their new stature– a leader, forging ahead, embracing new technologies, poised and ready for the exciting challenges on their horizon. Academy for Urban School Leadership AUSL's mission is to improve student achievement in Chicago’s high-poverty, chronically failing schools. Taylor Bruce designed an identity system for AUSL that emphasizes the hands-on and work-in-progress nature of the urban educational challenge. Barry Callebaut - Van Leer Barry Callebaut's acquisition of Van Leer meant European ownership of a long-established American firm . . . and modern corporate practices married to a traditional family-run supplier. Taylor Bruce gave Van Leer an updated look to match its strong new identity. Evanston Northwestern Healthcare Evanston Northwestern Healthcare (ENH), an area leader in critical care, provides uniform care across multiple locations. Taylor Bruce helped created branding guidelines to assure that the community understands that ENH is a coordinated system and to underscore the availability of consistent, quality care. Illinois State Treasurer - Bright Start Saving for college seems like a daunting task, but once you get beyond the initial shock , it's really not so hard. And these days it is an absolute necessity to start early. Taylor Bruce gave the Illinois State Treasurer a branding campaign for its 529 plan that makes saving for college seem like child's play. Indiana University School of Law Indiana University School of Law benefits from the enormous recognition of the IU logo and identity. But they also need to stand out in the crowd. Taylor Bruce helped to rebrand it as Indiana Law, with a logo and identity program that builds on IU's strengths and takes the Law School to the next level. Lettuce Entertain You - Foodlife Lettuce Entertain You's food court venue in Chicago's Water Tower Place, Foodlife, was in need of a facelift. Taylor Bruce's proposed re-branding program stressed the new focus on fresh food and creative menu options at this trendy urban eatery. McNally Capital In the world of Private Equity Investments, relationships are everything. That's why Taylor Bruce created an identity for this new firm with old ties that strikes just the right balance between familiarity and novelty. Museum of Science and Industry In preparation for the launch of the public portion of its largest-ever capital campaign, the Museum of Science and Industry looked to Taylor Bruce for a name and identity for the campaign. Science Rediscovered was created to stress the MSI's desire for patrons to re-connect to the basics of wonder and discovery with an eye on the future. NINE Group NINE Group wanted its new ultra-decadent,VIP uberlounge to be a sought-after destination for the in-crowd. The venue, above 9 Steakhouse, needed to be cutting edge and sexy. Taylor Bruce came up with a solution for Ghostbar that's out of this world. NINE Group - 9 Steakhouse The number nine held special meaning for the founders of NINE Group -- but could they translate it into a brand statement? Taylor Bruce helped them discover how anything -- even a simple number -- can express values like playfulness, wit, intrique, novelty . . . the possibilities are endless. YellowCello Young Artists
The cello has enjoyed soaring popularity in recent years. And YellowCello Young Artists (YYA) is a music training program for young people, based on the premise of creating growing and flourishing Leadership Ensembles. This logo design helped YYA encompass the joy that so many young people find in the cello today: "It's not just an instrument, it's a way of life." |
