01 BCAL 224 New Brand Image and Brand Guidelines's for Barry Callebaut's SICAO Brand
02 BCAL 225 New Brand Image and Brand Guidelines's for Barry Callebaut's SICAO Brand
03 BCAL 228 New Brand Image and Brand Guidelines's for Barry Callebaut's SICAO Brand
04 BCAL 230 New Brand Image and Brand Guidelines's for Barry Callebaut's SICAO Brand

BARRY CALLEBAUT - SICAO

New Brand Image and Brand Guidelines

Barry Callebaut's SICAO brand is positioned to appeal to the Hispanic markets in North and South America. Utilizing the exiting logo, Taylor Bruce created a Brand Image (and developed Brand Guidelines to ensure consistent usage) which features handmade paper paired with simple but elegant desserts for a rustic, but still modern feel.