AIRBOARDRetail Website for US Market for High-End, Inflatable, Steerable Sleds With Airboard, it’s all about excitement and the thrill of the ride for extreme-sports enthusiasts, as well as kids at the neighborhood sledding hill. Airboard’s retail website would provide US consumers direct access to their high-end, steerable sleds for the first time, so it also needed to address safety concerns. Community-building is a very important component here, and the site has lots of user-posted content including quotes, photos and links to videos, as well as links to skiing facilities with Airboard rental and usage allowed, and of course, ad space for those businesses. Built on a CMS platform, the site allows for easy updating, and inventory control. (not currently active)
|